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Last Update: Mar 30, 2024

Certification Course in Digital Marketing

  • R6500,00
  • 5 Lesson

About Course

Our program offers thorough training in Internet marketing techniques, providing candidates with a deep understanding of its principles. Additionally, the course facilitates familiarity with IT concepts, ensuring participants gain a comprehensive skill set.

What Will You Learn?

  • Understanding digital marketing concepts and strategies
  • Search Engine Optimization (SEO) techniques
  • Social Media Marketing tactics
  • Email Marketing campaign creation
  • Content Marketing principles
  • Analytics and reporting for performance evaluation

Course Content

Introduction to Digital Marketing
BOverview of Digital Marketing Importance and benefits Evolution of Digital Marketing Digital Marketing vs Traditional Marketing

  • Overview of Digital Marketing
  • Introduction to Digital Marketing

Web Design & Development HTML Basics
Web Page Basics: What is HTML, JavaScript, CSS Basic HTML Tags to create a web page HTML Tags for SEO Introduction to Social Media Plan. Meta tags & Content Optimization

Search Engine Optimization
Introduction to SEO ON & OFF PAGE Overview of SEO Working with SEO Overview of Google Keyword Planner Hands on creation of Blog

GOOGLE Search Console
Understanding Site Performance URL Inspection-Fetch As Google

E-MAIL Marketing
Importance of Email-Marketing Creating Marketing Platforms using Mail-chimp and send-in blue

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Material Includes

  • 1. High Speed Internet Connectivity
  • 2. Operating System: Window 7 or latest
  • 3. Min RAM: 4GB,HDD 500 GB

Audience

  • Marketing professionals
  • Business owners and entrepreneurs
  • Aspiring digital marketers
  • Small business owners looking to enhance their online presence