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Advanced Certification course in Digital Marketing
Academy > Courses > Digital Marketing > Advanced Certification course in Digital Marketing

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Digital Marketing

Last Update: Mar 20, 2024

Advanced Certification course in Digital Marketing

  • R5000,00
  • 9 Lesson

About Course

To provide in-depth training in the use of Internet marketing. The course also helps the candidates to get acquainted with IT.

What Will You Learn?

  • Understanding digital marketing concepts and strategies
  • Search Engine Optimization (SEO) techniques
  • Social Media Marketing tactics
  • Email Marketing campaign creation
  • Content Marketing principles
  • Analytics and reporting for performance evaluation

Course Content

Digital Marketing Overview
•Basic of Online Marketing •Difference of Internet vs Traditional Marketing •Google Trends •Overview of Domain Registration & Hosting

  • Basic Online Marketing
  • Basic of Online Marketing

Web Design & Development HTML Basics
• Web Page Basics: What is HTML, JavaScript, CSS • Basic HTML Tags to create a web page • HTML Tags for SEO • Introduction to Social Media Plan. • Meta tags & Content Optimization

Search Engine Optimization
•Overview of SEO •Working with SEO • Introduction to SEO ON & OFF PAGE • Overview of Google Keyword Planner • Hands on creation of Blog

GOOGLE Search Console
•Understanding Site Performance • URL Inspection - Fetch As Google

Learning WordPress- Content Management System
•Installation of WordPress •Customization of Theme&Posts •Understanding Widget & SEO Settings •Installations of Plugins •Landing Page

Google Analytics
• Overview of Google Analytics Dashboard •Applying configuration settings • Storing data and generating reports

Facebook Marketing
• Creating Facebook Page/ Ad to grow business • Target website visitors, Lookalike audience. •App Advertisements • Learning about Pixel Codes

Youtube Marketing
• Creating YouTube channel& Marketing through it. • Post and optimize videos with titles, descriptions etc •Create clickable thumbnails •YouTube Monetization

Google Adwords
•Overview Google ADS •Overview of Search & Display Advertising

Student Ratings & Reviews

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R5000,00
  • Beginner
  • 1 Total Enrolled
  • 86 hours Duration
  • March 20, 2024 Last Updated

A course by

A

Material Includes

  • 1. High Speed Internet Connectivity
  • 2. Operating System: Window 7 or latest
  • 3. Min RAM: 4GB,HDD 500 GB

Requirements

  • Attend lectures and participate in discussions.
  • Practice implementing digital marketing strategies on various platforms.
  • Analyze and report on the performance of digital marketing campaigns.
  • Complete practical exercises to reinforce learning.

Tags

Audience

  • Marketing professionals
  • Business owners and entrepreneurs
  • Aspiring digital marketers
  • Small business owners looking to enhance their online presence
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