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Introduction to YouTube
Academy > Courses > Information Technology > Introduction to YouTube

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Information Technology

Last Update: Mar 16, 2024

Introduction to YouTube

  • R6500,00

About Course

The aim of the Introduction to YouTube course is to offer participants a thorough grasp of the YouTube platform, its features, and strategies for proficiently crafting, enhancing, and overseeing content. Ultimately, the course endeavors to equip participants with the knowledge, abilities, and assurance required to establish and expand a thriving presence on YouTube, whether for personal branding, marketing endeavors, or business objectives.

Course Content

Getting Started with YouTube
Introduction to YouTube: History, significance, and evolution Understanding YouTube's ecosystem: Creators, viewers, advertisers Creating a YouTube Account: Setting up a channel, channel customization options Navigating YouTube Studio: Dashboard, analytics, video manager

Content Creation Basics
Understanding Your Audience: Identifying target audience, creating viewer personas Content Strategy: Choosing a niche, brainstorming video ideas, content planning Video Production Essentials: Pre-production, filming techniques, equipment recommendations Video Editing Basics: Editing software overview, basic editing techniques

Optimizing Your YouTube Channel and Videos
Search Engine Optimization (SEO) for YouTube: Keyword research, optimizing video titles, descriptions, and tags Creating Engaging Thumbnails and Titles: Best practices for thumbnail design, crafting attention-grabbing titles Video Upload and Optimization: Uploading videos, adding end screens, cards, and captions Understanding YouTube Analytics: Metrics to track, analyzing audience retention, engagement, and traffic sources

Building an Audience and Monetization
Audience Growth Strategies: Promoting videos, collaborating with other creators, engaging with the community Monetization Options: YouTube Partner Program, advertising revenue, channel memberships, merchandise shelf Developing a Content Schedule: Planning and scheduling uploads, consistency tips Copyright and Community Guidelines: Understanding copyright issues, community guidelines, avoiding strikes

Final Project
Students create and upload a YouTube video following the principles learned throughout the course Presentation and feedback session

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R6500,00
  • Intermediate
  • 0 Total Enrolled
  • 52 hours Duration
  • March 16, 2024 Last Updated

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Material Includes

  • Internet access
  • Computer or laptop

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