Day 1: Introduction to Digital Marketing

Monday

Icebreaker Activity (30 minutes):
- Introduce yourself and get to know the students.
- Discuss their current understanding of digital marketing.
Lecture (1 hour):
- Define digital marketing and its significance.
- Discuss the evolution of marketing in the digital era.
- Highlight key digital marketing channels (SEO, SEM, social media, email, etc.).
Group Activity (1 hour):
- Form groups and assign each group a digital marketing channel.
- Have groups research and present the advantages and disadvantages of their assigned channel.

R300.00 ~~/ R400.00~~

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P Coolidge

Email:pcoolidge@gmail.com

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